Building Concept
Breathing the
Color of
Life into the City
A 69-story skyscraper with state-of-the-art facilities, including a high-quality department store and a world-class luxury hotel, is built surrounded by a natural environment. As a result, Parc.1 has become an instant landmark, combining traditional elegance with modern-day aesthetics, opening exciting horizons in downtown Seoul.
Hyundai Department Store
In the Conceptual Flagship Store, which consists of approximately
600 stores and Sound Forest, you can experience Seoul’s largest
futuristic department store.


Fairmont Hotels
A global luxury brand hotel with more than a century of history
since 1907, you can relax and have a colorful experience.